About This Episode

Click To Tweet: “If you have a hard time asking people for money, you’re going to have a hard time with entrepreneurship.”

Heather Ann Havenwood next guest is the CEO of Havenwood Worldwide, LLC and Chief Sexy Boss. She is a serial entrepreneur and is regarded as a top authority on internet marketing and business strategies. Since marketing her first online business in 1999, she has played an active role in the online marketing world since before most even had a home computer.

I wanted to get Heather on the show so I could geek out with someone who is just as passionate about marketing as I am. We chat about how she got her career started and how best to market your product or service-based business.

Ways You Can Listen To This Episode

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Cheat Sheet:

  • Heather took one of the first Internet marketing courses available in 1999 and we discuss what online business looked like back then
  • Marketing strategies and tactics have stayed the same since people have been making purchases, but the medium has changed
  • Marketing is sales, they’re one in the same
  • A few things are missing in the college marketing class curriculum:
    • Sales is not being taught
    • The meaning of monetization is not being taught
  • Great marketers are excellent salespeople, develop sales skills first
  • What every marketer should be well-versed in:
    • Copywriting (selling through your words)
    • Branding (maintain consistency)
    • Funnel Marketing
    • Leveragability and automation
  • Be polarizing, put enough of yourself out there and create a reaction
  • Know, like, trust and credibility are the essential parts to an effective sales funnel
  • Get into the business of things that consumers know they need and/or want

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