“Everyone has to start with a niche…find one group of customers that you can over service and make them extremely happy.”

Dr. Tim Linnet is the founder of RutaSleep’s Drink Coffee Today & Sleep Deep Tonight, a revolutionary sleep aid found in Rite Aid and Meijer stores nationwide. He graduated with his doctorate from University of the Pacific and went on to Harvard for post-doctoral studies in finance and statistics. He also founded WeDreamCenter.com, which helps small businesses launch their consumer product brands on retail shelves nationwide.

I wanted to interview Tim because of his knowledge in start ups and finding investment. We discuss how he got involved in the pharmaceutical industry, how to set up your early stage startup for success.