“The best companies are born by the makers creating stuff they needed themselves.”

Budi Voogt is the co-founder of Heroic, an experimental label group and agency based in The Netherlands. He does the management for artists like San Holo. He also writes about the music industry on his blog and is the author of The SoundCloud Bible.

I wanted to get Budi on the podcast because he has really great experience in the music industry. He’s also an expert when it comes to Soundcloud, a platform more podcasters (including myself) need to take advantage of.